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Developing an Effective Marketing Plan for Construction Companies - Posted On: 11/5/18

Whether your construction firm is a new startup or has been around for decades, your marketing strategy must engage customers and create a positive experience for everyone who comes into contact with your business.

It’s also an ongoing effort that includes the whole organization, not a one-time event or a single person, department or agency.

Prospects are more savvy than ever, and effective marketing gives you the opportunity to learn about them so you can provide consistent value and keep them satisfied over the long term.

Let’s take a look at three important ingredients for an up-to-date marketing strategy that lets you stand out from the competition in a dynamic construction industry. Read More »

Must-Have Features for Energy Efficient Homes - Posted On: 10/19/18

Let’s face it – everyone wants to cut costs these days.

It’s no wonder that energy efficiency continues to be a top priority for homeowners looking to remodel or build.

People want features that promote lower heating and cooling costs, smart water usage and a better mix of natural and artificial lighting. And a significant number of consumers are more than willing to take on higher, short-term project costs in return for smaller utility bills over the life of the property.

If your clients are looking to go green or just spend less on utilities, here are some of the energy efficient features that can benefit almost any home. Read More »

House Floor Plans & Architectural Styles You Want to Know About - Posted On: 9/28/18

Many people are looking to build their next home rather than buy.

New housing starts for August 2018 were up 9.4% from a year ago, according to the U.S. Department of Commerce.

What architectural styles are people seeking out? Home design experts say buyers are looking for comfortable and practical over showy and ostentatious. Eco-friendly features are big with those looking to go green or save on utilities, while tech-friendly options are must-haves for contemporary and traditional homes alike.

Let’s take a look at the most popular house plans, along with some of the hottest building features, that homeowners are looking for. Read More »

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